Hamari Apni Dudh Dairy (Our Own Milk Dairy) The film narrates the story of how watershed works in a dryland area have created a possibility for a new livelihood option for the poor local tribal community.

Livelihoods | LIVESTOCK

Film

Hamari Apni Dudh Dairy (Our Own Milk Dairy)

Language: Nimari with English subtitle
Length: 37 min

The film narrates the story of how watershed works in a dryland area have created a possibility for a new livelihood option for the poor local tribal community. Dairying as a source of livelihood was for long considered unviable in the tribal area where Samaj Pragati Sahayog is implementing watershed projects. Apart from the fodder problem, frequent seasonal out-migration was major reason that rendered dairying activity as unviable. But once water was available, land became productive and the farmers did not have to migrate elsewhere in search of employment. As a result, keeping livestock for producing milk became possible. The women then organized themselves in community-based dairy co-operatives and began production of milk for marketing. The film narrates the story of how the initial skepticism over the viability of dairying in the minds of the people was overcome, leading to a full-fledged livelihood option for tribal communities of the area.

Community Video Production

These are films made by local youth on issues directly related to their lives. They are used as a tool to share best practices, new ideas through testimonies by the farmers themselves or by the programme extension worker or an expert. These films are shown to small audience of 15 to 20 farmers through hand held projectors. It’s a close-knit, interactive sessions of film viewing in the village huts.

A village extension worker called Mitaan – a friend, mediates the screening where the opinion, queries and even demand of the audience are recorded in a prescribed feedback form. A follow up takes place based on the feedback.

Film topics range from soil enrichment activities, use of soil moisture, seed variety, effective sowing pattern, preparation and use of bio-pesticides, SHG collective agendas, MGNREGA entitlements and campaigns, dairying benefits, cattle care, etc.